It is a great tactic, but you are reliant upon others for it to scale, which means this is rarely possible.Īnother popular and proven link-building tactic is digital PR. To scale this tactic, you rely on other websites with broken external links that topically align with your site. The challenge with many link building tactics is the ability to scale, as well as some uncertainty around the level of success that you will see.Īs an example, broken link-building is limited by the opportunities that are out there. Why the Skyscraper Technique Can Be Such a Powerful Link Building Tactic Promotion is such an important part of content marketing, and those who put in the effort to distribute their content with an effective strategy are ultimately those who win big.If no one knows about your content, it’s not getting linked to.Very few are in a position to be able to publish content and naturally earn links and traffic.There are many ways to improve a piece of content.Better content doesn’t necessarily mean longer content.And that means using data on what competitors are doing to identify their weaknesses and figure out what could be done better.ĭriving success with content shouldn’t be guesswork, and this technique gives you a blueprint for driving results. But there is a lot to consider when using The Skyscraper Technique: In SEO, one of the most powerful things that we can use to gain a competitive advantage is competitor insights. It is a common misconception that everything you do has to be totally innovative. The technique works so well is because you are taking something that has already been proven to drive results, and are making it even better and leveraging that insight. This is what sets apart the technique from others and gives you something that you can leverage for links for the sole reason that it adds so much value and depth to a topic that it makes sense for those on your outreach list to link to it. It’s human nature to be attracted to the best. Have you ever walked by a really tall building and said to yourself: “Wow, that’s amazing! I wonder how big the 8th tallest building in the world is.” Of course not. It is all about creating the biggest piece of content on a topic, one that stands above all others in the same way as a skyscraper stands above everything else in a skyline. Your goal should be to create the best piece of content on the web for a particular topic, and that is where the Skyscraper Technique gets its name from. Most Important Part: Create Something Better Than What Is Already Out There Promote your content to the right people and let them know it exists.Create a better piece of content on the same topic and publish it on your own site.Find popular content that has been linked to from other sites.The Skyscraper Technique is a link building tactic that was devised by Brian Dean of Backlinko as a way to create engaging content that will help you to earn quality editorial links.Īnd the technique sits on foundations of 3 core principles: Flipping the Technique on Its Head for New Opportunities.The Challenges of Link Building With the Skyscraper Technique.How to Use the Skyscraper Technique to Build Links. ![]() Why the Skyscraper Technique Can be Such a Powerful Link Building Tactic.In this guide, we will teach you everything that you need to know to use the technique yourself, specifically covering: The Skyscraper Technique is an approach that can be used to earn quality editorially placed links at scale, using insights from other top-performing content assets to inform your own approach. To earn editorial links, you need something worth linking to - a linkable asset that usually means a better piece of content than anything else on the web. Something that other people will want to link to simply because of how great it is. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Links should be earned and editorially placed, something that Google’s webmaster guidelines clearly state, and this goal should form the foundations of any link building strategy. Hi - I think most people use it for building backlinks - and Google does give preference to domains with more backlinks )- Himanshu Tyagi August 9, 2020
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